Creating and Communicating a Winning Value Proposition for Public Health

Do you find it challenging to convey the impact and value of your public health work to stakeholders? If so, explore our new toolkit, which offers practical strategies public health professionals can use to highlight and communicate the value their work brings to communities.

Designed for real-world use, the toolkit offers a practical definition of public health value, a strategic framework for communicating that value, interactive tools to map programs to stakeholder priorities, and examples that show how to craft compelling messages.

Designed to be shared with colleagues and adapted for training, this toolkit provides strategies public health leaders can use to help stakeholders recognize the value of public health work.

Access this publication in the Documents & Downloads section. 

This work is supported by funds made available from the Centers for Disease Control and Prevention (CDC) of the U.S. Department of Health and Human Services (HHS), National Center for STLT Public Health Infrastructure and Workforce, through OE22-2203: Strengthening U.S. Public Health Infrastructure, Workforce, and Data Systems grant. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by, CDC/HHS or the U.S. Government.